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Title Sequence
Spotify Wrapped 2025 Title Sequence
Spotify · Collins
Brief
Create a 45-second opening sequence for Wrapped 2025 that transitions from intimate personal listening data into a global celebration. The sequence needed to work across 180+ localized versions.
Approach
Built a procedural system in Houdini that generates unique particle flows from listening data. Each user's data creates a distinct visual fingerprint that morphs into the shared Wrapped identity. Cel-animated transitions bridge the generative and brand elements.
Tools